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Fashion Business Consultancy · Personal Styling

Where Fashion Meets Strategy.

Commercial insight for fashion businesses. Considered personal styling for individuals.

Fashion Expertise. A Considered Approach.

IBINADI is a London-based fashion consultancy bringing together business strategy, creative direction and personal styling.

We support fashion entrepreneurs, brands and boutiques in making informed commercial and creative decisions. For individuals, we offer personalised styling services that combine individuality, practicality and timeless elegance.

Our Expertise

Fashion business workspace
Fabric and material samples laid out on a work table

Fashion Business Consultancy

Creative Vision. Commercial Direction.

We work with fashion entrepreneurs, independent brands and boutiques to strengthen their positioning, develop compelling collections and navigate business challenges.

Our expertise spans brand strategy, collection development, commercial planning and ongoing business advisory.

Personal styling
A rail of neutral garments on wooden hangers

Personal Styling & Shopping

A Wardrobe That Works for You.

Personal style should reflect who you are and how you live.

From wardrobe edits and personal shopping to occasion styling and ongoing private styling, we provide tailored guidance to help you build a wardrobe that feels considered, versatile and distinctly yours.

Founder portrait
Portrait of Bomo Ruth Avanoma

Meet the Founder

Bomo Ruth Avanoma

Founder & Creative Director

With over 13 years of experience building and managing a fashion business, Bomo brings together entrepreneurial knowledge, creative expertise and commercial understanding.

She holds an MA in Fashion Business Management from the University of Westminster. Her professional background spans bespoke and ready-to-wear fashion, collection development, business operations and premium fashion retail.

Through IBINADI, she applies this experience to helping fashion businesses develop and individuals refine their personal style.

Work With IBINADI

Your Next Step Starts Here.

Whether you are developing a fashion business, refining an established brand or rethinking your personal style, we would be pleased to explore how IBINADI can support you.

Not sure which service is right for you? Start with a complimentary introductory call.

Complimentary introductory calls are intended to help identify suitable services. Detailed advice is provided through our paid consultations and engagements.